cq-marketing

Founded in 1933, leading German wedding ring manufacturer egf Manufaktur is shortening the feedback loop between designer and customer tenfold, blending a custom software solution with desktop digital fabrication to create a modern, highly personalized customer experience. “Every wedding ring is individualized and made-to-order. They’re more important than any other jewelry product in showing the customer’s individual ideas,” said Nick-Maximilian Binder, assistant to the managing director at egf, and leader of the on-site 3D printing [...]

repost from www.formlabs.com Judging by most mass-produced products on the market today, you’d think humans come in just three sizes. We don’t. So why don’t the products we buy reflect that? Custom products perform better and consumers embrace them, but custom manufacturing is often not economical. Collecting personalized data from consumers is tricky, custom tooling is expensive, and tracking customized parts from initial order through production and shipping is complex. 3D printing is changing everything. [...]