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This article will discuss two examples of 3D printing for custom automobile components. The automobile industry is the epitome of diversity in consumer products. There is such a wide variety of cars and models to choose from based on attributes like; performance, functionality, efficiency, and level of luxury. Most consumers develop strong connections to their car and brand, and they'll typically choose a car they feel is an expression of their identity. But as with [...]

In our first installment of this post, we explained why firms looking to stay ahead of their competition must focus, more than ever before, on compressing their product development cycles. Firms today are under greater pressure from two directions – both from the increasing demands of consumers for product variety and by the accompanying trend toward shorter product lifetimes. Compounding this challenge is that between 70% and 90%* of total project costs are determined during [...]

Before diving into your next 3D printing purchase for Rapid Prototyping (RP), let’s put your product development process in focus. The product development process, which transforms a concept into a market-ready product, plays a critical role in both the functional and economic success of your product and parent company. It is therefore crucial for firms to effectively measure the performance of their product development cycle – using factors including lead time (the calendar months/years that [...]